Digital Marketing

Course Description

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.

 

Course PreRequisite

  • Good command over language
  • Must know how to use Computer and Internet
  • Curiosity and Inquisitiveness 

Course Curriculum

Unit 1: Digital Marketing Framework & Strategy

 

Unit 2: Digital Marketing & SEO

 

Unit 3: Paid Social & Advertising

 

Unit 4: Content Marketing & Social

 

Unit 5: Marketing Acquisition & Conversion Rate Optimization

 

Unit 6: Customer Engagement & Retention

 

Unit 7: Analytics, Data, & Reporting

 

Unit 8: Display, Facebook, or Mobile Deep Dives

 

Unit 9: Storytelling & Budget Planning

 

Course Fees

10,000/- INR

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